Carnival's New Brand - Impact Travel

Carnival's New Brand - Impact Travel....

If you are looking for a way to give back or pay it forward, then you will be excited about the news from Carnival on the Fathom Travel program.   The inaugural destination is the Dominican Republic.

Here is an insert from the news release...

WASHINGTON HEIGHTS, N.Y. (June 4, 2015) – Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), the world’s largest travel and leisure company, today launched a new brand called fathom™, defining a new travel category it is calling “social impact travel,” that will offer consumers authentic, meaningful impact travel experiences to work alongside locals as they tackle community needs. What sets fathom apart is the long-term, systematic partnership approach with its partner countries paired with the unique business model that allows for sustained impact and lasting development. fathom’s scale and global vision reach beyond what the world has ever seen. The company’s first destination will be the Dominican Republic, a country known for its spectacular beauty but also a country where the average household income is approximately $6,000 USD a year and more than two million Dominicans do not have access to piped water.

To read more, click on this link:  CCL - Fathom Travel